Saturday, September 5, 2015

Anthony Talamo Rossi (September 13, 1900 – January 24, 1993)

Tropicana was founded in 1947 in Bradenton, Florida, by Anthony Talamo Rossi. It was founded with goal of bringing Floridians the kind of orange juice found in Rossi’s home country of Italy.

He was born in Messina, Sicily to a family of nine children. Anthony T, Rossi immigrated to the United States from Sicily when he was 21. He settled in Palmetto and began packing fruit gift boxes under the name Manatee River Packing Company.

He began packaging and selling fresh fruit to department stores, hotels and restaurants throughout the United States. As the business grew, the company moved to East Bradenton and became Fruit Industries, supplying the ingredients for among other things, the salads at New York’s famed Waldorf Astoria Hotel.

Rossi began producing frozen concentrate orange juice in 1952 and branded them Tropicana Pure Premium. In 1954 Tropicana engineer developed flash pasteurization, a process that preserved the fresh taste of the juice. The process uses a lower temperature than regular pasteurization, but heats the liquid for a longer period of time.

In 1978 founder Rossi retired and sold Tropicana to Beatrice Foods.
Anthony Talamo Rossi (September 13, 1900 – January 24, 1993)

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