Monday, March 4, 2019

Biography of James L Kraft (December 11, 1874 – February 16, 1953)

James Lewis Kraft was born of Mennonite parentage near Stevensville, Ontario, Canada. His father was a farmer. In his youth, Kraft clerked in a grocery store near his home. He immigrated to the United States, where he engaged in a variety of pursuit. One of his jobs was with the Buffalo Cheese Company, where he learned the business.

In 1903 Kraft noticed that grocers traveled daily to the cheese market to buy cheese for their stores.

Recognizing an opportunity, he started a wholesale cheese distribution business in Chicago that brought the cheese to the grocers. He bought a wagon and a horse to pull it and 50 pounds of cheese, who he peddled on the streets. Sales were slow until Kraft came up with idea of packaging the cheese in portions in advance rather than weighing out and wrapping pieces to each customer’s specification.

He was one of the first entrepreneurs to take cheese from a commodity to a branded product. His four brothers joined him in 1909, and they incorporated the fledgling business as J.L Kraft and Brothers Company.

Kraft developed a method of blending and heating a variety of natural cheese to produce more consistent, high-quality product. This revolutionary process was patented in 1906, the first of many patents obtained by the company.
Biography of James L Kraft (December 11, 1874 – February 16, 1953)
Related Posts Plugin for WordPress, Blogger...

Popular Posts

Other articles

  • The vitamin content of a food is, in general, reduced by drying. This is especially true for those vitamins (e.g. vitamin A and ascorbic acid) that are eas...
  • CERN’s first web browser was created in 1990, but it was 1991 before it was available on the internet for other organization to use. World Wide Web develop...
  • Pollination is one of the most fascinating processes in the world. Pollination is the process of the transfer of pollen from its source to a receptive surf...
  • Humans are the most emotional animals on earth. Almost every aspect of human cognition, behavior, and social organization is driven by emotions. In written...

Oxford Biographies

History of Business