Edward Jones then converted Customers’ Afternoon Letter into The Wall Street Journal which was first published in year 1889.
Customers Afternoon Letter actually first published in year 1883 before conversion. The first paper of The Wall Street Journal was published in July 8, 1889.
As the Wall Street Journal became more and more successful, Edward Jones, who was in charge of advertising, filled the front page with ads.
Edward Jones (7 October 1856 – 16 February 1920) of Wall Street Journal